Editorial Preview March 2020

Deadline for ads: 28th February 2020 | Date of publication: 24th March 2020

Trade fair

interpack 2020

Stakeholders from all around the globe will meet in Düsseldorf from 7 to 13 May to learn about the most recent developments in the world of packaging, discuss them with others and network. Our March issue covers the central issues around which this year's interpack will revolve. In addition, you will get a preview of some of the solutions that will be shown for the first time ever at the trade fair in May.

Hannover Messe Industrie (HMI) 2020

Hannover Messe is the most important global platform for technologies related to industrial transformation, and it features award-winning innovations and unusual products. Not everything that is presented relates to packaging and packaging processes, but some of it is. Which is why HMI has been a fixed date on the schedule of the neue verpackung editorial team.

Environment-friendly packaging

Recyclate – a new life for packaging?

Consumers value packaging that uses recyclates as long as this does not negatively affect the quality, functionality and cost of the product. But how can companies stay competitive in light of the additional expenses incurred for high-quality recycling compared to the low cost of new plastics? Guest author Michael Laermann, a sustainability consultant, freelance editor and founder of Reason & Rhyme, discusses this topic.

New wash-off adhesive for optimal PET recycling

A PET bottle turns into a PET bottle that then becomes a PET bottle – that is no longer a futuristic utopia. It has become a real possibility. Using a new special wash-off adhesive for labels, Herma ensures that the recycling process produces a very pure PET granulate – without annoying residues from paper and film labels or adhesives. This type of closed material cycle, instead of traditional downrecycling, is in demand from those who place an emphasis on sustainable management.

New labels made from 100 percent recycled materials

The environmentally friendly production of consumer goods and their packaging has become a key purchasing criteria for end customers. Etiket Schiller offers PE film labels that consist entirely of recycled materials. They are especially well-suited for products from the food and beverage industry, as well as the cosmetics sector, that benefit from the liquid-resistant properties of the film.

Plastic/foil packaging

Cold-stretch film for packaging coffee

Regardless of whether the packaging is round or angular, the Styron packaging machine manufactured by the Italian company Forpac wraps different products and turns them into compact containers. The company offers major energy and material savings with this cutting-edge development. The Italian company makes it happen with drive and automation technology from SEW-Eurodrive.

PC-based control of in-mould-labelling plants

The in-mould-labelling (IML) process is ideally suited for today's customer demand for high-quality, durable plants with maximum availability that are also highly flexible and can produce different packaging designs in minimal cycle times. In order to efficiently implement such a system, the specialists from the Swiss company Beck Automation chose the PC-based control and drive technology from Beckhoff.

Final packaging/palletisation

Securing and labelling pallets in the beverage sector

Due to a sharply increasing sales volume, the private Waldhaus brewery needed to label its pallets of beer cases in a way that was completely accepted by wholesale beverage retailers. Using the Bornbinder pallet labelling system from Eurapack/Born, the pallets were also secured with strings that bear the label as well.

Design and marketing

Euro 2020 promotions

Europe's passionate football fans are already counting the days until the kick-off of Euro 2020. Soft drinks, beer, snacks or sweets – the opportunities for versatile, attention-grabbing secondary placements, POS decorations, packaging solutions and merchandising products related to the beautiful game are endless.

Sustainable and unique at the same time

Film packaging for paper hygiene articles reliably fulfil their purpose of protecting the products. The packaging performance is high and the process stable. But the market is about to change. Consumers are increasingly demanding film alternatives. At interpack, Optima Nonwovens will present new or updated and improved machine concepts and machining processes for paper packaging. They allow distinguishing optical features while maintaining top packaging quality. Customers looking for this type of diversification will have the option of choosing between individual function modules and upgrades – all the way to a new machine type.

Packaging printing

Label converting system provides access to the folding box market

The option of producing labels and folding boxes with the same printing machine allows label printers to expand their product portfolio. After two years of practical experience, it can be stated with confidence that the "Carton edition" of the digital Gallus Labelfire overcomes the previous limits of the processes for this type of application using narrow web printing.

Book advertising media in the right environment now: anja.breuer@huethig.de

Media kit 2020

Advertising department:

Switzerland, Liechtenstein

Interpress GmbH
Katja Hammelbeck
Ermatinger Str. 14
CH-8268 Salenstein
Tel.: +41-71-55202-12
Fax: +41-71-55202-10

France, Belgium

Agence Eychenne
Carolyn Eychenne
13 impasse Verbois
F-78800 Houilles
Tel.: +33 139581401
Fax: +33 971705241

All other countries

Hüthig GmbH
Alexandra Wojtanowska
Im Weiher 10
69121 Heidelberg
Tel.: +49 6221 489-204
Fax: +49 6221 489-481

Advertising Sales Manager:

Hüthig GmbH
Anja Breuer
Im Weiher 10
69121 Heidelberg
Tel.: +49 6221 489-326
Fax: +49 6221 489-481