Termin 30.08.2018 bis 30.08.2018
VeranstaltungsortSheraton Frankfurt Airport Hotel, Hugo-Eckener-Ring 15, Frankfurt 60549, Deutschland
VeranstaltungsartKonferenz
VeranstalterSimon-Kucher & Partners Strategy & Marketing Consultants GmbH
Info-Link Hier
Telefon0228 9843-212
E-Mailpaperpackaging@simon-kucher.com

After years of focusing on standard business, many companies in the paper & packaging industry currently shift their focus towards smart packaging, consistent commercialization of their value-add and digitalization in sales, marketing and pricing.

This shift poses new challenges to traditional business models and requires paper & packaging companies to rethink their product and service portfolio, sales strategy and pricing models.

The European Paper & Packaging Strategy Conference 2018 offers the opportunity to find out how industry leaders approach smart packaging and digitalization.