|Termin||30.08.2018 bis 30.08.2018|
|Veranstaltungsort||Sheraton Frankfurt Airport Hotel, Hugo-Eckener-Ring 15, Frankfurt 60549, Deutschland|
|Veranstalter||Simon-Kucher & Partners Strategy & Marketing Consultants GmbH|
After years of focusing on standard business, many companies in the paper & packaging industry currently shift their focus towards smart packaging, consistent commercialization of their value-add and digitalization in sales, marketing and pricing.
This shift poses new challenges to traditional business models and requires paper & packaging companies to rethink their product and service portfolio, sales strategy and pricing models.
The European Paper & Packaging Strategy Conference 2018 offers the opportunity to find out how industry leaders approach smart packaging and digitalization.