|Termin||23.10.2013 bis 24.10.2013|
|Veranstalter||Packbridge, Scheelevägen 27, SE-223 70 Lund, Sweden|
|Telefon||Phone: 0046 703 207163|
„Open Up for Innovation“ – this year´s theme on Top Packaging Summit by Packbridge 2013
Innovation is about finding new ways to meet a demand, current or future. Innovation is about investing time, passion and resources in the unknown. A rough number for the success rate for new product introductions in the retail grocery industry is around 20-30 percent. That means that 70-80 percent of the products launched during a given year will fail. Introducing new products is very costly and every step to improve that rate is beneficial. Clarifying market analysis and a well-structured portfolio strategy will definitely help. Finding the right partners and collaboration is fundamental.
SE-211 25 Malmö